Who Am I


i, imagician playthings am a leading kids product specialist distribution company that has been operating as brand custodian for various global kids brands across various categories to ensure that my portfolio has everything that a kid needs as part of his smart growth tool.

i am head quartered in mumbai, india and operate across the country manned with the best professionals that the kids industry can boast of. i plan to expand my distribution business to the mena region to start with and then go global.

imagician plaything’s core business relies on a b2b business operations, with dedicated sales, marketing and merchandising teams throughout the region distributing kids products for infants, toddlers, preschoolers, kids and teenagers up to 15 years of age; and also people of all age groups who have a child in them.

i have strong partnerships with all leading media agencies and have ongoing business relationships with all media targeting kids and parents.

my primary strength is the professional capability of my front-end and back-end teams that work passionately and with utmost dedication with the single objective of “distributing happiness and bringing smiles on the faces of kids and parents alike.

the choice of brands i represent ensures that the kids products that i import and distribute in my markets help ‘edutain” the babies, toddlers, kids and teens by getting them in touch with their own physical, cognitive, social & emotional instincts to build a unique personality that makes them a more capable global citizen of tomorrow.

imagician is founded and run by an experienced team that understands kids business to the core and is committed to developing and marketing new concepts of consumer products in the indian subcontinent within the kids arena which has immense potential in terms of volume and unsatisfied consumer hunger

i will be dedicated to –

  1. creation and development of International as well as local brands in Indian sub-continent. imagician’s success lies in enabling and supporting the brands to reach and evolve continuously within the realistic eco-system of kids industry.
  2. creation and nurturing of channels to shift to buying from organized market thus enabling better quality branded products reaching the consumer with consistency of all Ps of marketing.

the core of imagician plaything’s existence:

  • dot  a multifaceted marketing team that helps all brands to reach their true potential in terms of getting the right brand communication to the consumer.
  • dot  confidence bestowed upon me by the Brands, Principals, suppliers and vendors that we represent.
  • dot  my experience in managing licensed products and licenses.
  • dot  my sales channel that covers retailers in every nook and corner of the geographies i represent.
  • dot  my transparent relationships with all the major organized retailers and online portals.
  • dot  my logistics partners that make my brands available in the vast geographies of the country.
  • dot  my dedicated and experienced sourcing and logistics team.
  • dot  infrastructural capability built up to handle larger volumes.
  • dot  i thoroughly understand the cultural, geographical, demographic and legal sensitivities while doing business in the region.
  • dot  clear commercial policies, systems and processes.
  • dot  quality of every product that is shipped out into the market.
  • dot  and more than anything else, our pride in following ethical business practices.


I will be the partner of choice for leading brands, manufacturers and retailers for the most effective marketing and distribution service by curating the most innovative portfolio of kids products & services that meet edutainment needs of the ever evolving kids and their parents.

Marketing innovative edutainment products that become an integral part of a kids’ growth process thus creating globally relevant, mentally & physically enlightened citizens of tomorrow.




I wIll be dedIcated to -

dot-dedicate Market size – world’s largest youngest population on a plate

dot-dedicate Multitude of international and local brands unrepresented or badly represented and at unreasonable price points.

dot-dedicate Wide distribution channels currently feasting on unorganized imports - organized toy business to get stronger

dot-dedicate gst – liberalisation of geographic markets

dot-dedicate On-line retailers opening up boundaries

dot-dedicate Learning from the global industry leaders and taking it forward.