i, imagician playthings am a leading kids product specialist distribution company that has been operating as brand custodian for various global kids brands across various categories to ensure that my portfolio has everything that a kid needs as part of his smart growth tool.
i am head quartered in mumbai, india and operate across the country manned with the best professionals that the kids industry can boast of. i plan to expand my distribution business to the mena region to start with and then go global.
imagician plaything’s core business relies on a b2b business operations, with dedicated sales, marketing and merchandising teams throughout the region distributing kids products for infants, toddlers, preschoolers, kids and teenagers up to 15 years of age; and also people of all age groups who have a child in them.
i have strong partnerships with all leading media agencies and have ongoing business relationships with all media targeting kids and parents.
my primary strength is the professional capability of my front-end and back-end teams that work passionately and with utmost dedication with the single objective of “distributing happiness and bringing smiles on the faces of kids and parents alike.
the choice of brands i represent ensures that the kids products that i import and distribute in my markets help ‘edutain” the babies, toddlers, kids and teens by getting them in touch with their own physical, cognitive, social & emotional instincts to build a unique personality that makes them a more capable global citizen of tomorrow.
imagician is founded and run by an experienced team that understands kids business to the core and is committed to developing and marketing new concepts of consumer products in the indian subcontinent within the kids arena which has immense potential in terms of volume and unsatisfied consumer hunger
Market size – world’s largest youngest population on a plate
Multitude of international and local brands unrepresented or badly represented and at unreasonable price points.
Wide distribution channels currently feasting on unorganized imports - organized toy business to get stronger
gst – liberalisation of geographic markets
On-line retailers opening up boundaries
Learning from the global industry leaders and taking it forward.